Dannica
Paliza Batoon

Dannica Batoon is a communication and marketing professional whose research interests center on the interplay between persuasive strategies and algorithmic governance, examining how digital platforms shape public attitudes and actions.

Explore my Space

Floating astronaut with metallic silver astronaut suit.

De La Salle
University
BA in Political
Science

Monash
University
Master of
Strategic
Communications
Management

King's
College
London
MSc in
Marketing

Dannica Paliza Batoon

Dannica Batoon is a communication and marketing professional whose research examines the interaction between algorithms and persuasive strategies in influencing digital audience behavior.

Education

THE BRIEF

Dannica has over a decade of international

leadership experience across the Philippines,

Australia, New Zealand, the United Kingdom,

and Canada, bringing a practical understanding

of global communication challenges

RESEARCH INTEREST

Algorithmic Persuasion and Cognitive Processing
Computational Models of Influence in Social Platforms
Moral, Emotional, and Rational Appeals in Global Sustainability Campaigns
Methodological Innovation for Studying Online Audience Engagement

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Founder of ChristiAnimate, a Christian Animation Company

Digital Marketing Specialist at Chemwatch

Head of Public Relations, Vice President, and Global Director at the International Association for Political Science Students

SEE

WHAT

IDEAS I

CAME

YOU

WITH

DEEP IMPACT

CHRISTIANIMATE

helps emerging organizations and local churches build a strong digital presence and expand their reach, preventing the closure of small churches and supporting youth organizations in managing their limited funds.

CHEMWATCH

Chemwatch is a global software company specializing in chemical management solutions. I was responsible for creating video campaigns and other marketing collateral, helping attract multinational companies such as Boeing, Airbus, NASA offices, and Google to invest in improved chemical safety for their employees and other stakeholders.

INTERNATIONAL ASSOCIATION FOR POLITICAL SCIENCE STUDENTS

IAPSS is the largest and only international organization representing political science students worldwide. I served as an executive for this organization for over 3 years, significantly increasing its social media following. I was also responsible for promoting and coordinating global events across several countries.

START CREATING

Au$2M

Achieved significant cost savings by producing animations and video campaigns in-house at Chemwatch.

+300

Animations and videos were produced for several organizations over four years, many of which generated substantial income and funding.

370%

Monetized IAPSS’ YouTube channel and grew subscribers 370% in under three years through webinars, expert interviews, and academic conferences; boosted Instagram followers 67% and LinkedIn 20% using data-driven content and engagement strategies.

10,000+

Represented over 10,000 political science student members at the International Association for Political Science Students (IAPSS)